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Legendary strength coach Ian King on problems with the fitness industry
Posted Monday, April 21, 2014 by Mike Mahler,
Ian King ( is a fitness performance pioneer. Ian founded one of the world's original physical preparation services for elite athlete in 1986 and has trained elite athletes in over 20 different sports in over 10 different countries.

Ian is one of the most respected strength coaches in the field. Yet due to his commitment to detailed research, and unwavering distaste for gimmicky trends in the sports performance, Ian is not as visible as most self-proclaimed strength & conditioning coaches. However, anyone in the past 25+ years who claim to be a strength coach, know and respect the name Ian King.

The author of the training classic, "Get Buffed," "The Book of Muscle," and several other books, e-books, and DVDs, continues to focus on athlete preparation for high level athletes, including Olympians, as well as provides top notch education services for some of the most sought-after coaches in the world.
Ian takes time out of his busy schedule to discuss the following with Mike & Sincere: 
        Why Ian does not "try stuff out"
        How long does Ian research his training programs before publishing it publicly and what coaches can learn from his philosophy
        Why does Ian find strength-oriented research and training boring
        What is Ian's opinion of Crossfit and why
        What aspects of the fitness industry makes Ian feel embarrassed
        Individualization vs. Randomness and the problem between the two
        Ian shares how many years he feels it takes to create a "scientific" cause-effect relationship to training
        Ian discusses the issues and relationships between marketing, scarcity, fear, and impatience in the fitness industry
        How does Ian avoid clients who have the instant gratification mindset
        Why most high profile fitness marketers are the least competent coaches
        Ian shares how he would help a client improve on the power lifts (i.e. squats/bench/deadlfts)
        Why injury can actually be a good thing
        Why there really is no difference in training for the high level athlete and the everyday Joe & Jane
        Why should trainees address unilateral training and correcting imbalances


Yes, I'm a PT with 4 or more clients ready to get started so I'm...

....Interested to learn more about the KSI PT Client Reset Program!


    Mon 17 March 2014:  Listen to a chat with a personal trainer who has completed the KSI L1

    Feedback about impact of reading the So You Want to Become....(book)


    Mon 3 March 2014: Second 2014 KSI World Tour video released!


    Sun 2 March 2014: First 2014 KSI World Tour video released

    More Information / Register

    Fri 21 Feb 2014: 2014 seminar dates released! Learn more

    Fri 31 Jan 2014: New videos from our national convention in Australia last week - check them out here:

    Tues 31 Dec 2013: New KSI Coaching Course for 2014 - learn more here!

    Thu 31 Oct 2013: Experienced a shoulder injury? Join us at this evening seminar to learn how this champion athlete overcame their shoulder challenges and went on to win an Olympic Gold Medal! Sydney Mon 18 Nov 2013. Register  /  Learn more


    Tue 1 Oct 2013: Heaps of new e-videos loaded up at the KSI E-Video shop, including the 2 seminars from Sydney during last weekend. Click here to learn more!

    Sun 22 Sep 2013: NEW RELEASE - Legacy (the book) - Ian King's Training Innovations. Pre-production offer valid to 24 Sep 2013. Learn more here!

    Wed 28 Aug 2013: NEW RELEASE - 7 KSI Strategies for Athletic Success (E-video). 3 Day pre-production offer to current KSI Clients - learn more here!

    Tue 20 Aug 2013:  The 2nd Annual Worldwide Fitness Business Owners Summit.  You can catch Coach King present on the '10 Original Concepts That Have Changed the Way the World Trains' Mon, Sep 16, 2013 1:00 AM - 2:30 AM EDT (Australian Time).



    Mon 12 Aug 2013:  The 2nd Annual Worldwide Fitness Business Owners Summit.  You can attend the LIVE ONLINE FREE Pre-Summit right now - and catch Ian King presenting on 'The Top 10 Frustrations Faced by Physical Preparation Coaches (Seeking to train athletes) - and how to overcome them! It's not too late to register. Check it out here!

    Annual World Fitness Business Owners Summit

    KSI Athlete
    KSI was established in 1986 as one of the first professional commercial services of its kind established in the world, and one of the few to exclusively focus on the physical development of the elite athlete. In the 25+ years since inception, KSI has serviced athletes at the elite level in over 20 different sports and in over 10 different countries. More athletes and more sports in more countries have been personally touched by KSI! if you can't find the answers to your question send us an email at
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