Our Heritage

Vision: To teach the world how to train’.

Goal:  To lead the world in physical preparation’.

Mission:  To provide practical and effective physical preparation education based on a balanced presentation of all the physical qualities, in the absence of cultural, political or commercial influences, with consideration for short term balance in life and long term health, and in recognition of the global economy of the this millennium.

KING Coaches and Team members across the globe are dedicated to pursuing our vision of 'teaching the world how to train' and abide by our 18 Points of Culture, which underpin everything we do.

 

1. Commitment...I am committed to the Vision, Mission, Goals and Rules and SUCCESS of King Sports International, its current and future team, and its clients at all times...I always recommend products and services of KING SPORTS prior to going outside the company...

 

2. Ownership... I am truly responsible for my actions and outcomes and own everything that takes place in my work and my life ...

 

3. Integrity...I always speak the truth... What I promise is what I deliver...I only ever make agreements I am willing and intend to keep...I communicate any potential broken agreements at the first opportunity...I clear up all broken agreements immediately...

 

4. Excellence...Good isn’t enough good enough ... I always deliver products of exceptional quality that add value to all involved for the long-term...I look for ways to do more with less and stay on a path of constant and never ending improvement and innovation...

 

5. Consistency … I am consistent in my actions so that my clients can feel comfortable in dealing with me at all times ...

 

6. Discipline...I apply discipline in all areas of my life every day...I understand that the pain of discipline is far less than the pain of regret...I am an example to all others of discipline, as it shows through in the way I conduct every aspect of my life...

 

7. Determination...I understand that success is a journey not a destination, and that I will have to repeat my efforts with determination until I succeed in mastering a new habit of mind or body...I commit to doing whatever it takes provided it is consistent with my life values to achieve my goals...I don't give up...

 

8. Gratitude ... I am a truly grateful person. I say thank-you and show appreciation often and in many ways, so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right …

 

9. Humility...I act with humility and teach others the same...I understand that I can be humble and confident at the same time...

 

10. Communication … I always speak positively of my fellow team members, my clients and King Sports International in both public and private ... I speak with good purpose using empowering and positive conversation ... I never use or listen to profanity, sarcasm or gossip ... I acknowledge what is being said as true for the speaker at that moment ... I take responsibility for responses to my communication ... I greet and farewell people using their name ... I always apologize for any upsets first ... and then look for a solution ... I only ever discuss concerns in private with the person involved ...

 

11. Success … I focus my attention on the successful outcome of whatever I am doing ... I have a willingness to win and allow others to win: Win/Win ... At all times, I display pride, prosperity, competence and personal confidence ...

 

12. Education … I am willing to learn from my mistakes ... I strive to learn, grow and master so that I can help my fellow team members and clients learn, grow and master too ... I act as an educator to allow my clients to make their own intelligent decisions about their future, remembering that it is their future ... I impart practical, useable knowledge rather than just theory ...

 

13. Team Work … I am willing to do whatever it takes to stay together and achieve team goals ... I focus on co-operation and always come to a resolution, not a compromise ... I am flexible in my work and able to change what I’m doing if it is not working ... I ask for help when I need it and am compassionate to others who ask for help ...

 

14. Participation...I participate fully in all I do in life...I understand that the only failure is the failure to participate...And that my life partners, team members, clients and in fact the whole world benefits when I give all I have to give, and participate fully...

 

15. Balance … I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual aspects ...

 

16. Fun … I view life as a journey to be enjoyed and appreciated and will help to create an atmosphere of fun and happiness so those around me enjoy it as well ...

 

17. Systems … I always look to the system for a solution ... If a problem arises I will look for a system correction before I look for a people correction ... I look for a system solution in my innovations rather than a people solution ... I follow the system exactly until a new system is introduced ... I suggest system improvements at the first opportunity...

 

18. Abundance ... I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.

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What others have said about Ian King

In sports there are coaches of legendary proportions. In football there is celebrated Green Bay Packer coach Vince Lombardi. In basketball, Pat Riley orchestrated the LA Lakers during their championship years. And in baseball, New York Yankees manager Joe Torre's teams have captured 3 of the last 4 World Series Titles. What makes each of these coaches so unique is that time and time again they have produced results and contended for championships. They were able to motivate and teach their players how to become winners and achieve success. 

For nearly two decades when the world's top athletes were searching for the man with the answers in regard to athletic preparation, Ian King is the person they most sought out. King has developed the training programs for hundreds of elite athletes in over 20 sports and from more than 10 countries. King has prepared athletes for every winter and summer Olympic Games since 1988, and every Commonwealth Games since 1984, as well as World Championships and World Cups in numerous sports.  

When not instructing athletes on how to reach their maximum physical potential, King is also an educator and contributing writer to a number of magazines to include Men's Health, Mind and Muscle Power, and Testosterone.--Rob Wilkins, Special Assistant to the International Federation of Bodybuilders, in an Interview With Strength Coach Ian King

A few weeks ago, several members of the Testosterone crew were sitting around talking shop. The question came up, "What's the most effective type of training you've tried recently?" Much to our surprise, everyone around the table said the same thing: Ian King.  

There's really no doubt about it. Ian King is the strength coach for the 21st century. In our opinion, the science of getting bigger and stronger can be equally divided into two time periods: Before King and After King. He's that good.--TC Louma, in Heavy Metal, A Q and A with the King of Strength Coaches, Ian King (7/7/2000, T-Mag).

What does it really take to become a great strength coach? For the most part it requires two things: a passion for sport and a unquenchable thirst for learning. Ian King has both of those qualities in spades. He began his career as an athlete. Soon, other athletes were coming to him for advice. Not long after he began coaching, other coaches started coming to him to further their education.  

The term "strength coach" doesn't completely describe what Ian does. He's a physical preparation expert. Sure, he can take an elite athlete to the top of his game, but he can also help the average guy add an inch to his arm measurements or add 20 quick pounds to his bench press.  

And although he refuses to brag about his achievements or count the medals his athletes have brought home from the Olympics, I can tell you he's worked with athletes in over twenty different sports, in more than ten different countries. In fact, he's prepared athletes for every winter and summer Olympic Games since 1988, and every Commonwealth Games since 1984, as well as World Championships and World Cups in numerous sports.-- Chris Shugart, in Coach of coaches: An interview with Ian King

Ian King is the antithesis of what you may think a strength coach would be. Other than the proper diction of his Australian accent (which made my New York accent seem all that much more abrasive), Ian is not a pundit of any particular method or secret strategy obtained from scientific calculations. He does not claim to be privy to some "perfect rep range" based on an arcane principle known only to East Romanian Olympic gold medalists. Ian's approach to strength training depends on who is being trained and for what purpose. One size does not fit all.  

He may not be well known (yet) outside of his homeland of Australia, but what Ian King has to offer, in terms of bodybuilding expertise, is an invaluable import. Ian states his case in an uncharacteristically soft-spoken manner, but he makes his point clear. Ask most any other power lifter to speak about his "stats" and he'll jump at the chance, but Ian thought it gauche to recite numbers or to draw attention to himself, even though he has finished no lower than third place in several national power lifting championships.  

At first, I found his reluctance to speak about his accomplishments peculiar, but Ian wasn't trying to be intentionally cryptic. It soon became apparent that he's a humble man and very well aware that his personal accomplishments aren't a factor in how he can help others with their personal strength goals. That alone sets him miles apart from his contemporaries.  

To so many of the currently popular exercise "authorities," the line of thinking is, "It worked for me, so it'll work for you." More often than not, it seems as if good portions of these "principles" are little more than a marketable gimmick. You'll get no such spin doctoring from Ian King. No shortcuts here. What you will get is a wealth of knowledge and an extensive understanding of effective exercise techniques that can make that elusive quest for physical progress an obtainable reality.--Nelson Montana in An Interview With Ian King - The Thunder From Down Under

I don't think there is another strength and conditioning coach in the world who has contributed as much to the field and its evolution as you. Most people try to bury their past mistakes, you allow others to learn from them.--Rob

Also I would like to congratulate Mr. King for the great work he is doing. I think he's the best coach an athlete could have and he's been doing a lot, with his books and articles, even for 'common people' like me. Keep it up!--Stefano

I am a corporate fitness trainer and I own my athletic training business. I owe much of my success in the field of fitness to your training principles and to the mentoring of my roommate. You have taught me to push the envelope, go against the grain, and be anything but traditional in both my personal and professional approach to fitness. I would just like to thank you for sharing your knowledge of strength and conditioning with myself and others as it has had a definitive impact on my life. Continue your hard work in the industry and know that it makes a difference to many of the people who follow you. Sincerely,--Ben Grippi

Ian, I have applied your methods for three years to my clients and have experienced greater and faster results than anything my $150 textbooks even began to approach.  Keep doing what your doing and don't conform to any mold or ideal that promises more money or fame.  This is what sets you apart.  God bless you!--Jimi

Ian, as always you are ahead of the game. I have to tell you that all the things I have learned in the past few years from you have been instrumental in not only monetary gains through business, but my learning curve has jumped ahead by leaps and bounds. Because of the style that I train people in, due greatly to your influence, my client retention is at an all time high. I am so busy that people from other gyms are waiting for an opening to get in to train with me. I owe you a great deal of gratitude. Thanks so much for everything.

--David

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