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The Way of the Physical Preparation Coach (Book)
A Guide to Ian King’s Philosophies for Success in Physical Preparation

Extracts

Ian has divided this book in to five sections, and it totals approximately 55,000 words, over 200 pages, and 44 chapters. Each section is devoted to key philosophies as they relate to the ‘being’ or ‘thinking’ of a physical preparation coach, although he stress these divisions are arbitrary. 

The five sections include:

* Part One – Professional Philosophies for the Physical Preparation Coach
* Part Two – Personal Philosophies for the Physical Preparation Coach
* Part Three – Business Philosophies for the Physical Preparation Coach
* Part Four – Financial Philosophies for the Physical Preparation Coach
* Part Five – Spiritual Philosophies for the Physical Preparation Coach

If you would like to extracts from each of these five sections of the book, click on the link for that chapter!  When you are ready to add this book to your Shopping Cart, click here or at the Shop link anywhere at this site!

 

Part One – Professional Philosophies for the Physical Preparation Coach

Here are some examples of the content from Part 1, Professional Philosophies:

Chapter 4 - Training Program Design Intuition is more important than science.

This statement shows the divergence in foundational beliefs between my philosophies and the majority of mainstream beliefs. Western world science is based on the ability of man to control and measure all aspects of life, including the training process.  In promoting this view of science, it is promoted that science has all the answers and not to trust your own intuition. My belief is that you can, and should, learn to get in touch with and respect the information provided by your intuition. This is more important than the non-specific (to you) information provided by ‘science’.

Chapter 6 - Training Variables: Intensity

When determining how intense one should train in any given training session, I strongly suggest that doing as much as one is capable of doing is not the optimal approach. Rather, I seek to guess the answer to the question – how much should I do today to ensure I improve for the next workout? This question should guide the decision on optimal training load, not the question ‘how much can I do today’. Put another way: What should I do today that will most likely result in improved work capacity and performance in the next session of a similar nature?

Chapter 8 - Flexibility: Don’t take advice from people who can’t touch their toes.

Due to the significant absence of flexibility training in training programs to date, most athletes, coaches and other ‘experts’ have never been involved significantly in a stretching training program. Despite this, and despite the obvious physical manifestations of lacking ability to demonstrate range of movement, many form outspoken and dogmatic positions on topics including stretching. That is their prerogative, however my suggestion would be – don’t put too much weight on the words of someone who cannot touch their toes, and who has never lived with a committed to this form of training!

Chapter 9 - Strength: The athlete with the biggest muscles doesn’t equate to the best athlete or the winner.

In cultures where strength and size are more glorified, such as North America, there is a misconception that the athlete with the most developed muscularity will be the best athlete and win. This is not so. True optimization of sporting performance focuses on the shape of the athlete that is required by the sport in question, and supports their unique way of playing that sport – not on the criteria of a bodybuilding contest!

Chapter 13 - Injury Prevention & Rehabilitation: There is a common perception in sport and society that injuries are normal, expected and acceptable – they are none of these.

Injuries are not normal, expected or acceptable – they are a sign that something is wrong with the training process and needs to be corrected. With a greater focus on injury prevention, and greater abilities to identify injury potential, these injuries would be minimized at worst.

Chapter 15 - Equipment: Equipment is like toys – with an immature mind, you can be drawn into the belief that he who has the most toys wins.

Most equipment is like children’s toys. They can give the owner a warm feeling of superiority. But my reality is that a child who is brought up with less or even no toys is not necessarily disadvantaged, and so it is with equipment. In some cases, I believe the child with fewer toys is better off, as they learn to develop play in their natural environment.  In the same way a physical preparation coach with fewer toys may be forced to be more creative and gain greater insights into the achievement of loading than a coach spoilt with all the toys.

Chapter 17 - Professional Development Education: Decide if it your peers you are seeking to impress, or the market.

In antiquity men studied for their own sake; nowadays men study for the sake of impressing others.--Confucius

In making your professional development educational decisions, decide if it is your peers you are seeking to impress, or your clients in the market place.

Formal education at the upper end is extremely driven by peer-appeasing statements such as ‘I don’t mean anything to anybody until I have a PhD’ reinforce this. If your life goal is to appease your industry colleagues, and that’s fine if that’s what you want to do, go ahead and be motivated by this in your educational decisions. Become students of those who share these beliefs.

However, if you life goal is to bring value to the market place of your client, understand that they care more about how you can add value to their lives than how much you have impressed your colleagues.

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Part Two – Personal Philosophies for the Physical Preparation Coach

Here are some examples of the content from Part 2, Personal Philosophies:

Chapter 18 - Right and Wrong: Avoid dogma.

The Oxford Dictionary defines dogma as ‘an article of faith or tenet especially laid down by ecclesiastical authority, the authoritative defining of what is to be believed, the body of beliefs so defined’.

Dogma involves believing one is right, so all others must be wrong. It is the undying belief in only one way.  Dogma by its nature adheres to the tenet of right and wrong, and has no place in the mind-set of the person who chooses to think as I have outlined in these philosophies.

Also, avoid or refrain from those who do chose dogma, as they have little of value to teach. In the words of the legendary Australian bushman, leather craftsman, entrepreneur and ultimately philosopher,  R.M. Williams (1984):

The sages nod their heads when I speak of truth, confident that like all men that their own beliefs are the truth.  My advice is for everyone to eliminate all dogmas and see for themselves what remains.--R.M. Williams, 1984

Chapter 20 - The Ego: Living an ego driven life.

Whist in the ego consciousness, we can never truly relax or find peace. We are constantly defending, comparing, worrying and feeling that something is missing. We never truly enjoy the moment because we are always comparing and worrying.

The ego, having rejected the unity and natural abundance of the universe as a whole, seeks security by attaching itself to what it thinks it needs to survive or to receive approval and recognition.  In doing this, we compromise our own self-belief in the belief that we are not somebody unless we have ‘x’, or are attached to somebody of importance. This forces our hand in how we live, constraining us to form relationships that we don’t really want or need, and giving us a feeling of lack in the absence of these security or importance-giving relationships or objects.

Chapter 21 - Become a student: When the student is ready the teacher will appear.

This is a fantastic little saying, but it is more than just a sentiment. I have seen the difference between situations where a person is interested, and where a person is truly committed to being a student. If you have a burning desire to learn, you will ultimately find a teacher appearing.  You may be surprised to know how many potential teachers are watching you, waiting to see you show the commitment to learning from them that warrants or motivates them to want to avail themselves as your teacher.

Chapter 22 - Trust your intuition

It appears that there is significant social pressure not to think for yourself, not to trust your intuition. There was a time in modern history where the church dominated thoughts and actions. This dominance of how to think and act has been overtaken by governments and regulations. In the same way those in power used churches to regulate the people I believe that science is now used to regulate thinking.  Since science took a more dominant role than religion in cosmology, the power shifted in the minds of many.

Chapter 23 - Pick the fruit: On a ‘needs to know’ basis.

As a practitioner, one of the best ways to find out what we need to know is to do. Go and face the challenges of servicing the athlete. Questions will be raised. Questions such as ‘what is the best way to achieve x?  Through a combination of trial and error and research, you will find a better solution, an answer to your question.

As time passes you will also find you forget much of what you learnt in your formal education.  Personally, I recall a very small percent of what I learnt in the halls for formal education. Most of what I do in my servicing of athletes was learnt through personal education, in pursuit of answers to the challenges I faced.

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Part Three – Business Philosophies for the Physical Preparation Coac

Here are some examples of the content from Part 3, Business Philosophies:

Chapter 26 - Service: It’s not about you, it’s about the client.

If you are egocentric, or have emotional needs that are greater than the needs of the client, this is an area which may need refining.

For example, during a session with a client, how often/much is the topic of conversation about you? Hopefully very little if at all.

How much of what you do is driven by your needs versus the clients needs? Are you doing what is truly best for them or what you feel like doing or prefer to do yourself?

Chapter 28 - Your Gift and the Receiver: We are all born with a gift.

Every one of us is born with a gift, and perhaps more than one. The greatest challenge a human seems to have is recognizing this gift. If you don’t recognize it, you cannot accept it. If you cannot accept it, you cannot use it to it’s fullest, and as a result many potential recipients will be denied.

Perhaps it is lack of self-belief or self-esteem. Perhaps it is a cultural bias, for examples Australians are against the belief that someone else in their home country could actually be better than them at anything, or receive more than they do. We call this the ‘tall poppy syndrome’ of Australia, and I explain it in part as an extension of our socialist approach to government, economy and money. For whatever reason, universally there is a common pattern of people not believing they have a gift.

Chapter 29 - Marketing: Two different approaches to marketing – meeting the need versus creating the need.

I identify two major approaches to marketing. One in which you identify a need and create the product/service and the other where you create the product/service and then create the need.

My preference is the first one – meeting the need. This may still involve education of the client to optimize the service or product, but is still distinctly different from the latter method.

Chapter 30 - Sales: Selling is not evil!

Most of us somewhere in our lives picked up the belief that there is something inherently evil in selling – this is not so! I recall a story told by well-known US financial educator Robert Kiyosaki, who told how his father had a bad experience with a sales person and therefore adopted the belief that selling was bad and all sales people evil! 

I have learnt to respect salespeople and their craft, and have seen the pride that top salespeople have in their abilities. It is one of the least income-limited professions, in that on commission-based income one’s income is directly proportional to their ability to sell, not to some market perception of limit in hourly rate.

Chapter 31 - Competition: You have no competition.

If we fall to the temptation of focusing on what we perceive to be our competition, we drain our creative spirit and energy in that focus, and risk imitating our so-labeled competition.

Instead of focusing on so-called competition, I suggest you create your own unique marketing position, clarify what is unique about what you offer in business, that no one else does (to your knowledge). This may involve innovation, looking out of your industry for ideas, leading the way in a concept.

Chapter 32 - A Balanced Life: Balance work and play, clients and family.

As you work in, work on, and build you business, you will have other commitments in life. Commitments to yourself, commitments to family, commitments to friends. And these commitments will require time.  How you balance your time between business and these other commitments will say a lot about how your life will look in the years to come.

There is a saying that goes something like this: Be careful of who you become as you pursue what you want to have

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Part Four – Financial Philosophies for the Physical Preparation Coach

Here are some examples of the content from Part 4, Financial Philosophies:

Chapter 33 - Money and You: Your beliefs about money will determine how much you receive and or retain.

No matter how much you strive for or desire a life without financial hardships, if you have limiting beliefs about money, your ability to create/attract income and or your ability to effectively retain that money will be limited by these beliefs.

Ideally, before you go and work in exchange for money or build businesses with the intent to create income and or profit, you should become intimate with your beliefs about money.

Chapter 34 - Money and Abundance: True abundant living can and needs to come before money.

The most effective path to creating more money in your life begins with losing the feeling of lack. If you strive for money from a position of ‘I don’t have enough’ or similar lack or scarcity perspectives, you will always feel this way.

This lack mentality can impede the flow of money to you, and may also leave you in a constant search for more. When is more enough?

Abundant living begins with recognizing that you have all you need to have now and having gratitude for that, and seeking or striving for more as a bonus, instead of ‘if I don’t get that I am lacking’.

Chapter 35 - Your Service and Money: Physical preparation coaches don’t need to be poor!

I have sensed a belief or perception with physical preparation that being a physical preparation coach means you need to forgo financial success, because we are little more than a community service. Granted the recent history of this industry has been volunteer-based, but those days are gone.

You don’t have to remain poor because you chose to be involved in physical preparation as a coach!

Certainly there are many industries where the average earning capacity is higher. But why contribute to keeping the average income in physical preparation low? Why not contribute to raising it by valuing your own services?  

Chapter 36 - Financial Offence and Types of Income: If you seek financial independence, your goal should be to have enough passive income to support your living costs

Let’s’ now get very clear on the meaning of financial independence. For me it means you can chose to work if you want, where you want, when you want and with whom you want.

The basic premise being - ‘if you want’. In other words, if you don’t do any work today or this week or this year, will you continue to receive income? And for how long?

Test yourself as you are now structured – if you were to stop working today, how long could you support yourself for?

Chapter 37 - Financial Defense and Money Management: It not how much you make – it’s what you do with it.

Being a high-income earner doesn’t mean you will become wealthy enough to retire in comfort any time in the future, no more than being a low-income earner will prevent you from this. I have seen high-income earners with nothing to show for it in the way of assets, and low-income earners with a lot to show in the way of assets.

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Part Five – Spiritual Philosophies for the Physical Preparation Coach

Here are some examples of the content from Part 5, Spiritual Philosophies:

Chapter 38 - Spirituality and the Physical Preparation Coach: Spiritualism, universal laws of the universe, and the physical preparation coach.

It has been my experience in coaching physical preparation coaches to greatness that has forced me to confront and better understand the things that stand between each of us and our greatness.  In seeking to be a teacher of others, and a successful one at that, I have encountered and learned more about stumbling blocks and limiting beliefs in the minds of the physical preparation coach than I had ever imagined possible!

There are many ‘keys to success’, evidenced by the number of texts on this topic. My goal in the following pages is to draw on aspects of spirituality that I believe can assist in addressing some of the common and foundational limiting beliefs and beliefs in habit in physical preparation coaches, based on my experience in mentoring this group of individuals to accept their greatness.

I have seen high achievers in other endeavors use all avenues available to them to fulfill their potential, spiritualism being one of them. In this book I have presented five areas of personal development, and as I would any person seeking to fulfill their potential, I encourage you to investigate and master all of these areas on your path to fulfillment.

Chapter 39 - Law of Potential

There is a common theme in spiritual writings of the power within each of us to be great.  If this is so, what has happened to most of us, who have failed to recognize and fulfill our greatness?  Somewhere between being born and a stage later in life we may have begun to doubt our greatness. Why?

This question was asked by Australian human potential advocate Bert Weir in his book ‘You were born special, beautiful and wonderful – What Happened? (1993).

In some cases it may be our parents sharing their jaded beliefs about life’s limitations and why we cannot do certain things. Or it may be our cultural perception of what is possible. In some cases it may be our circle of friends who share their negativity about life and what can be achieved. Whatever the influence, ultimately it is our decision to accept or reject these limiting believes, and to embrace and fulfill our unique gifts and talents.

If you feel you have yet to find or fulfill your gifts and potential, it’s time to revisit this concept.

Chapter 40 - Law of Nature: Trust the innate intelligence of the universe.

It is said that the universe wants to hold you up, not pull you down, so you can  trust the universe. That many of us feel that life is ‘pulling us down’ is more to do with our own doing. You are part of the universe – if you don’t trust the universe, you do not trust yourself.  It is the belief that ‘the world’ is against us, or ‘people’ are against us, or even ‘we are against ourselves’, that leads to our lack of trust.  These are ego-based fears we choose to have, not based on evidence of the universe.

Not only are you part of the universe, you are the center of the universe in your world, and accept all things and beings as part of your body.

Chapter 41 - Law of Compensation

Whether we like it or not - every action, every thought, and every word we take and form - are ‘karmic episodes’ (Chopra, 1994).  We will be held accountable for this, and will be rewarded or penalized accordingly.

If you feel wronged, the universe will sort that person out. If you wrong someone, the universe will sort you out.

The energy created by our actions is seen as a circle by those influenced by the Tao philosophy, and this perspective has common grounds with the saying ‘What goes around comes around’.   For the Taoists, when we violate an immutable natural law of the universe, we can expect a negative return that some may call the penalty.

The energy aspect of karma can be related back to the energy of the body, and ultimately the health of the body.  For example, certain violations of universal law, such as hate and negative action taken against others, can be related to a ‘hardened heart, which is literally interpreted as heart disease.

Chapter 42 - Law of Convergence

This essence of this law is that if you commit fully to an idea, concept or achievement, the universe will support you to the extent to which you commit. 

When you formulate a quality idea and commit to its transformation into reality, this creates a vacuum.  There is a differential created between the imagination and reality.  This differential is just as invisible as the pressure differential created by the wind on the sail of a boat, and just as powerful. 

Because the thought does not actually have physical form, nature sets about balancing itself by turning your idea into concrete reality.  It has to – remember, it’s just following it own immutable laws.--Spann, P., 2001

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